Trudy Sutherland's Blog (4)

check out our Best of Business Awards event coming March 18th in Concord http://nhbr.com/bob

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As you may know I am trying to help out the NH Food Bank and I'm working on the International Fantasy Hair Competition fund raiser to help feed the hungry here in NH. If you are going to be in the Manchester area on Thursday, April 23, please consider purchasing a ticket to the International Fantasy Hair Competition, sponsored by CB Sullivan Company, to benefit the NH Food Bank. Tickets are just $35 each. We are about to host one of the grandest, most outlandish fashion shows of hair-art this r… Continue

Double Down on Strategic Advertising http://www.bnet.com/2403-13241_23-251352.html by Susanna Hamner and John Maas The scenario: Hard-sell or luxury-oriented ad campaigns are starting to sound tone deaf to recession-wary consumers. Some competitors are pulling back on advertising. The tactic: Increase communication with customers to show how your product can ease the difficulties they’re going through. Advertising budgets often become easy prey during down markets — but companies that start… Continue

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