Double Down on Strategic Advertising
http://www.bnet.com/2403-13241_23-251352.html
by Susanna Hamner and John Maas
The scenario: Hard-sell or luxury-oriented ad campaigns are starting to sound tone deaf to recession-wary consumers. Some competitors are pulling back on advertising.
The tactic: Increase communication with customers to show how your product can ease the difficulties they’re going through.
Advertising budgets often become easy prey during down markets — but companies that start…
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Posted on January 21, 2009 at 10:00am — 1 Comment
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